Say It With Diamonds first began when two young mums decided to start a small business venture together. Both girls had their own individual qualities, and together they worked their magic between them. In the beginning they worked from home, but soon realised that they needed a separate space as they found their houses were becoming over run by paper bags, stickers, tissue paper, you name it. They found a small office in The Secret Warehouse, which they called ‘Their Happy Place’. Say It With Diamonds orders started to go through the roof and the office which was for everything including ring consultations, soon became too small. The girls then knew it was the right time to move into a bigger office at the Warehouse.

The Secret Warehouse introduced ‘Open Door Thursdays’. This allowed for people to come and purchase from the office. The weekly queues out the door proved that Say it With Diamonds was becoming more and more popular. Eventually, the plunge was taken and the first Say It With Diamonds store in Cavern Walks, Liverpool was opened in April 2018. Since then the store has now done over a 1 million pound turnover in a short space of time. The time came to expand further and they have now opened their new store in Met Quarter Liverpool in November 2019. With the new store thriving and the website up and running, and quite a few amazing staff employed along the way, the sky is their limit... They are not just business partners, more importantly they have become the best of friends and they can’t wait to see were SIWD takes them next.